Top 10 Keyword Research Tools

If you want your site to have more traffic, be recognized, and generate a sustainable income, SEO tools are your best bet. For that matter, you need to know about the Top 10 Keyword Research Tools.

SEO (Search Engine Optimization) refers to the strategies used to optimize your site awareness. Basically, it’s a way to appear among the first results in search engines.

Although a page doesn’t necessarily have to be in the first results, a site that’s not there will have little to no awareness. People rarely go beyond the first page result and try another phrase or word instead.

Before entering this world, you should familiarize yourself with some basic SEO concepts. One of these concepts is keyword research, an essential aspect of SEO in general.

What Is Keyword Research?

Keyword research consists of identifying the search terms, also known as keywords. Scanning which keywords are popular will allow your page to reach a good position when users search for you.

However, this comes at a price of exhaustive study. Not only will you have to locate your target audience, but also what they expect from your products.

The first requirement is to have a good knowledge of your sales niche. Think about what’s the most sought after products and their characteristics. You need to know what people want.

For example: if you have a shoe store, your keywords could be the following:

  • School shoes
  • Comfortable shoes
  • The best shoes for work
  • Black shoes for men
  • Shoes for kids

Note the absence of single words. When a person intends to buy something, they are looking for it based on a preconceived idea of what they want to get. This is called search intent and conveys what the user wants to find on the web.

What Are the Top 10 Keyword Research Tools?

If you are just starting out, you may be tempted to search for keywords “by hand” using Google’s suggestions.

Despite how useful this may seem at first, this method won’t do. Proper SEO handles precise metrics and accurate related keywords.

Don’t panic! There are many tools to do Keyword Research on the Internet, and the best thing is that many of them are free. Once you get the hang of them, you will save a lot of time.

1. Google Trends

This tool is fairly simple and user-friendly, so it works well as a kick starter.

Thanks to its search engine database, Google Trend will show you how the search trend was during a certain period of time. Regardless of how basic it is, this tool can help you to pin down what are the main searches in your region.

It has 2 types of searches, regular traffic and irregular traffic. As the name implies, the first ones are the regular searches, which are done throughout the year. The irregular ones are a byproduct of specific times; for example, Christmas.

2- Ubersuggest

This page has a wide variety of functions free of charge. All you have to do is enter your main keyword, language and country.

You will be able to see the number of searches, how competitive a keyword is, and more. Following the example of “shoes”, Ubersuggest will reveal the related searches such as: shoes for women, shoe stores near me, etc.

If you want more precise data, you can filter what you’re looking for. You can check how difficult it’ll be to create a sponsored campaign, for example. Additionally, this tool allows you to see the average cost per click of a Google Ads campaign.

If you want to have more precise data, you can complete a field within the platform, to know what is the difficulty if you want to create a sponsored campaign, for example, and how much is the average cost per click if you run a Google Ads campaign.

3- Ahrefs Keyword Research

The good thing about this tool is that you can choose in which search engine you want to find your keywords: Google, Bing, Youtube or Amazon. It is also very simple and intuitive to use. You just have to put your keyword and pick the country.

Ahrefs will provide you with the most popular phrases and questions searched for that keyword. You can see the average monthly searches a phrase gets and when was this information last checked.

As a bonus, this site makes an estimate of how difficult it is to rank for a certain keyword. Very useful for brands that can’t afford an Ad campaign.

4. Semrush

Semrush also ranks among the top 10 Keyword Research tools. You only have to type your keyword and the country where you want to search. It only takes a few seconds!

It shows you how difficult it is to rank for that word, the overall search volume and the cost per click of ads, among other readings.

Like Ahrefs, it also shows you phrases related to that word, what people ask and which are the best positioned pages with those words.

5- Keyword Tool

This tool uses a method similar to Google. It shows you what the “autocomplete” suggestions are when a person searches for a word and suggests long keywords.

Keyword tool offers suggestions for different search engines as well: Google, Youtube, Bing, Amazon. eBay, Play Store, Instagram and Twitter. Just enter your chosen keyword and country/language.

6- KW Finder

This Keyword Research resource is excellent and ‘free’. Unfortunately, you can only use it for ten days free of charge. After those ten days, you’ll have to subscribe to a plan in order to keep using its services.

The selection of options is very diverse. You can filter out unpopular keywords, discover related ones and keywords your competition uses. Just like other sites, you’ll be able to see the volume and difficult of words.

Its interface is very simple. You only have to type the word you want to search for, and define the location and language. KW Finder will do the rest.

7- Keywords Everywhere

This tool is a Chrome and Firefox extension that allows you to see different metrics such as: monthly search volume, clicks per link, and your competitors’ data.

However, this website has a distinctive feature: it indicates how competitors rank using certain keywords. For instance, if you search for the term ‘shoes for children’, you’ll see how pages rank using that phrase.

Keywords Everywhere displays the estimated traffic you’ll gain and the latest trends for certain words, too. This tool also works for other platforms, like Youtube.

8Keyword Box

This tool is similar to KW Finder in the sense that you can only use it for free a few days. Its free trial lasts for a week. After the trial, a monthly subscription is required.

Keyword box’s interface is very to use, so you won’t get lost while working with it. As per usual, you can check the monthly volume of keywords, cost per click and ranking difficulty, among other data.

As an extra service, the site suggests other related keywords and questions users find appealing.

After researching, you can save a keyword as a project, export its data to different formats and copy it to a clipboard.

9- Answer The Public

Answer the Public has bot a free and a paid version. Both versions filter language and region.

The site focuses on related keywords so that you can evaluate which keyword you should go with. It’s also very user-friendly, showing the data with visual cues rather than a bunch of numbers.

10- Serpstat

Serpstat is a great site for those who don’t understand much about keyword research. Its simple interface and chat window will guide you thoroughly.

Just like other sites, you’ll have access to the search volumes of keywords and your competition’s performance. Nonetheless, it has some unique features that sets Serpstat apart from other tools.

You can examine how much a keyword has been searched over time and keep an eye out for your keywords’ changes.

Keyword Research is not as complex as it seems at first glance. It’s a necessary technique for anyone who wants their site to do better. Don’t miss out on it!

Take your time and think about the top 10 Keyword Research tools to optimize your pages as much as possible!

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