First of all, let me tell you that you have made one of the best decisions in your online life. If you want your site to have more traffic, be recognized, and generate an income at the end of the day, there is no better option than using SEO tools, and the main one is to use the Top 10 Keyword Research Tools.
When we talk about SEO (Search Engine Optimization) we mean optimizing your site to be able, basically, to be among the first on the list in search engines.
To be honest, I don’t remember the last time I jumped to page 2 of a search engine. Although perhaps the articles on the first page do not satisfy my need 100%, my mind unconsciously assimilates that if it is among the first, they are the best.
Before entering this world, you should familiarize yourself with some concepts. The most important is Keyword Research
What is Keyword Research?
Keyword research consists of knowing how to identify keywords or search terms that will allow your page to reach a good position when users search for you.
This is done through an exhaustive study of the market, knowing what your potential customers are looking for when they want to access a product like yours.
The first thing is that you have a good knowledge of your sales niche. What comes to your mind when you think about it? This first key will be the basis for finding others.
For example: if you have a shoe store, your keywords could be.
- School shoes
- Comfortable shoes
- The best shoes for work
- Black shoes for men
- Shoes for kids
You will notice that I didn’t use a single word, why? Because when a person intends to buy something, they are looking for it based on a preconceived idea of what they want to get. This is called search intent. It is what the user wants to find on the web.
What are the Top 10 Keyword Research Tools ?
If you are just starting out, you may be tempted to search for keywords “by hand” using Google’s suggestions.
Although here you will be able to see the related words, they will not give you the precise data you are looking for.
To do this, you should know that there are many tools to do Keyword Research on the Internet, and the best thing is that many of them are free. Once you get the hang of them, you will save a lot of time.
Some of the best ones are:
1- Google Trends
This tool can give you a kick start. Thanks to its search engine database, it will show you, based on the word you choose, how the search trend was during the period of time you define. Although it is a relatively basic and simple tool, it can help you to know what are the main searches in your region.
It has 2 types of searches, regular traffic and irregular traffic. As the name says, the first ones are the regular ones, which are done throughout the year. The irregular ones are those that occur at specific times; for example easter bunny.
This page has a wide variety of options in its free service. All you have to do is enter your main keyword, language and country. You will be able to see the number of searches, their level of difficulty, and more. Following the example of “shoes”, it will show you related searches such as: shoes for women, shoe stores near me, etc.
If you want to have more precise data, you can complete a field within the platform, to know what is the difficulty if you want to create a sponsored campaign, for example, and how much is the average cost per click if you run a Google Ads campaign.
3- Ahrefs Keyword Research
The good thing about this tool is that you can choose in which search engine you want to find your keywords: Google, Bing, Youtube and Amazon. It is also very simple and intuitive to use. You have to put your keyword and choose the country.
Once the data has been entered, Ahrefs will provide you with the most popular phrases and questions searched for your keyword. It will also tell you how difficult it is to rank within the top search results, an average measurement of how many monthly searches are performed and the date this review was performed.
Semrush also ranks among the best Keyword Research tools. You only have to type your keyword and the country where you want to search, and in seconds it will give you the data.
It shows you how difficult it is to rank for that word, the overall search volume, how many results there are for that word, the ads, etc.
Like Ahrefs, it also shows you phrases related to that word, the questions asked by users and which are the best positioned pages with those words.
5- Keyword Tool
This tool uses a method similar to Google. It shows you what the “autocomplete” suggestions are when a person searches for a word and suggests long tail keywords.
Keyword tool, also offers suggestions for different search engines: Google, Youtube, Bing, Amazon. eBay, Play Store, Instagram and Twitter. Just enter your chosen keyword and country/language.
6- KW Finder
This Keyword Research resource is also excellent and free. The only difference with respect to the others is that you can use it for ten days and then you will have to pay for it by choosing among the different plans offered.
Within the options you will be able to filter out those words that are not so efficient, find “hidden” keywords, see what keywords your competition is using and of course, see the metrics of search volume, difficulty and competition level.
Its interface is very simple. You only have to type the word you want to search for, and define the location and language. KW Finder will do the rest.
7- Keywords Everywhere
This tool is a Chrome and Firefox extension that allows you to see different metrics such as: monthly search volume, clicks per link, and your competitor’s data. It also has a keyword finder through the main keyword, for example, “shoes”, showing you how those who use those words are ranking.
Keywords Everywhere, te brindará datos sobre el tráfico estimado que tendrás, cuáles son las tendencias en torno a estas palabras, y, si así lo deseas, también puedes ver las métricas para otras plataformas como Youtube.
8– Keyword Box
This site has a very easy to use interface, so you will be able to search for your keywords quickly. You will be able to know the volume of monthly searches, the cost per click of each one, the level of difficulty, etc.
It will also show you other related words you may be interested in, frequently asked questions from users and compare the data provided.
At the end of the analysis, it will give you the option to save it as a project in your account, export it in different formats or copy it to the clipboard.
You can enjoy its benefits for 7 days for free or pay a monthly subscription with a minimum cost.
9- Answer The Public
Answer the Public has a free and a paid version. In the free version, just select the language to receive the charts by questions, prepositions and comparisons. You will also get a list in alphabetical order and of topics related to your word.
Serpstat is a free access tool; you only need to register to use it.
Although it has a simple interface, you have the option of chatting with a representative to guide you in its use.
You will be able to know the search volume of the words you are looking for, how the competition is doing, the cost per click, graphs on the interest of users over time and finally the option to create projects so you can follow up on them.
You already have the Top 10 Keyword Research Tools There are no excuses! start today and raise the level of your website.